Promoted Tweets Increase Engagement by 50 Percent for Zecco
Discount brokerage's paid tweets rack up considerable retweets, replies and clicked links.
View ArticleAmEx Aligns With Twitter for Fashion Week
A Twitter hub and branded hashtags are among the applications American Express has created for New York's Fashion Week.
View ArticleProgressive Debuts Mobile Version of Web Advergame
Insurer extends popular Route-Rageous game to iPhone and iPod Touch.
View ArticleAmEx Courts Twenty-Somethings With New Site
Latest foray into publishing, called Currency, aims to educate young people on finances.
View ArticleDespite NYSE #FAIL, MasterCard Check-Ins Look Like A Hit
Credit brand suffers a glitch in a location-based promotion involving Yankee Stadium seats.
View ArticleCapital One Runs Ads on Three Zynga Games
It's the first brand to appear on CityVille, FarmVille, and Pioneer Trail simultaneously.
View ArticleState Farm Creates Personalized Chaos to Promote Insurance
Branded plaything uses Google Street View to create a scene of robotic destruction on your own block.
View ArticleCitibank India: A Bank Goes Digital
Before Citibank India set up a new ATM, it asked people on Facebook to vote for a location.
View ArticleFacebook Social Commerce Gets Game With Points, Loyalty, and Rewards
How three companies are integrating social into every aspect of the shopping process through innovative Facebook apps.
View ArticleInsurer Targets NCAA Fans on National Signing Day
American Family Insurance becomes CBSSports.com's first-ever national sponsor for the big online college sports event.
View ArticleProgressive's 'Flo' Gets More Social Game
Brand character leads "Sims Social" effort on Facebook and other initiatives.
View ArticleFarmers Hash-Tag Combines NASCAR And Social
The insurance brand's hash-tag will appear on race car during nationally televised event.
View ArticleMarketing News Roundup: Citibank, Verizon Wireless, Audience Science
IBM says 1 in 3 in three marketers plans to use mobile ads in 2012.
View ArticleState Farm Pushes Firework Safety on Twitter
Insurance co and retailers like Glasses.com run July 4 holiday campaigns.
View ArticleProgressive's Flo Plays in The Sims Social and Instagram
Insurance spokescharacter goes on a virtual quest to win a lawn ornament.
View ArticleProgressive Backs Flo Against Backlash With Facebook Campaign
Insurance firm aims to stave off a consumer backlash against its brand and crimson-lipped spokes-character with Facebook campaign.
View ArticleBig Data Will Transform Financial Industry, Warns TomorrowToday
The rise of big data channeled through smartphones that make social media mobile and ubiquitous, is transforming the way financial institutions will do business
View ArticleWill the Wall Street Model Hit Ad Tech As Well?
Who will be working in digital ad tech in the future? And who is being hired right now?
View ArticleThe Great Enhanced Campaigns War of 2013: The Surprising Winner
As Google rolls out Enhanced Campaigns, many advertisers are petrified that prices will rise.
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